Copyright 2020 Visual Outlaw
All Rights Reserved

MICHAEL HERR

WEB DESIGNER | GRAPHIC DESIGNER

WHO I AM
I am a creative designer with a business mindset. I craft every pixel with my client’s business objectives and target audience in mind. Whether developing a brand from the ground up, or creating consistent, compelling marketing materials that expand a brand’s reach, I leverage my diverse work experience, professionalism, and clean design aesthetic to create beautiful, functional designs and digital experiences that help products and services stand out in a crowded marketplace.

WHERE I’VE CONTRIBUTED D’ADDARIO & CO., WEB DESIGNER-PRODUCTION ARTIST,
Farmingdale, NY, 2017 – Present

  • Design and develop engaging and responsive corporate website and landing pages for product launches and promotions
  • Optimize sites for maximum speed and scalability to ensure a first-rate and enjoyable user experience
  • Employ industry and design standards through website build process
  • Conduct website testing for functionality and security to guarantee stability across multiple devices
  • Work with marketing and sales teams to incorporate brand elements and market research findings into websites and product landing pages
  • Design comprehensive print marketing materials, including flyers, brochures, booklets, banners, and more for industry events and trade shows, refining designs to appeal to target audiences
  • Prepare final press-ready files based on supplied specifications for several types of printing
  • Make various formats of supplied artwork production-ready and resolve any artwork issues that arise during production

KEY PROJECTS:

  • Custom drumhead and guitar pick designer tool for daddario.com

 

DONUTS INC., SENIOR GRAPHIC DESIGNER,
Los Angeles, CA, 2014 – 2017

  • Develop websites, graphics, and branded materials to launch and maintain Donuts Inc., the world’s largest registry of top-level domains, facilitating startup’s rapid scale from 0 to 2.4M registrations with 166K global website visitors monthly
  • Build and manage over 24 user-friendly consumer websites and an additional 40+ landing pages from the ground up, with responsibility for managing OpenGraph protocol for social optimization, CMS databases, content updates, and SEO
  • Design extensive print materials for industry events and trade shows
  • Use technology to streamline internal operations, such as building company-wide intranet to increase and improve communication across offices in L.A., Seattle, Chicago, and London
  • Collaborate cross-functionally with marketing and sales teams to optimize digital ad spends

KEY PROJECTS:

  • Leveraged SEO expertise to develop optimized, user-friendly corporate website capable of servicing company’s high volume of daily global traffic • Boosted efficiency of corporate website by implementing content delivery network that enabled high-speed access from global destinations
  • Created first-ever branding style guide, collaborating with legal team to ensure compliance with industry standards while achieving unified brand identity company-wide

HONORS: Due to strong interpersonal skills, professionalism and design capabilities, recruited to become point-person for all design needs across company’s multiple locations; Earned promotion from Director of Content Marketing (which focused on creating and managing social media content) to Senior Graphic Designer, reporting directly to co-founder  

HOW TO REACH ME
Home: New York, NY
Phone: 631.998.8517‬
Email: howdy@visualoutlaw.com
Web: www.visualoutlaw.com
LinkedIn: linkedin.com/in/michael-herr  

I’M AWESOME AT
Web Design
Graphic Design
Adobe Creative Suite
Web Development HTML,CSS,WordPress
Joomla, CMS
Server and Database Administration Systems Administration
Mac OS, Unix, Windows
Directory Management
Cyberduck, FileZilla,
cPanel
Parallels Virtualization
Photo Retouching
Packaging Production
Dielines
Digital Marketing
Facebook Ads, Google AdWords Microsoft Office  

WHAT I’VE STUDIED
A.A.S. GRAPHIC DESIGN
Briarcliffe College
Patchogue, NY + Bethpage, NY  

GOOGLE ANALYTICS (In Progress)
Google

SASS, JAVASCRIPT (In Progress)
RUBY, RUBY ON RAILS (In Progress)
HTML, CSS (Completed)
Codecademy

WORDPRESS EXPERT (Completed)
JOOMLA! EXPERT (Completed)
OSTraining

I’M PROUD OF MY
Clean Design Aesthetic
Attention to Detail
Problem Solving Ability
Thoughtfulness
Passion
Sense of Humor
Proactive and Strong Work Ethic
Accountability
Client Service

 

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