The Importance of SEO
SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because higher ranking websites tend to receive more traffic, which can lead to increased brand awareness, sales, and revenue. In fact, a recent study by BrightEdge found that organic search drives 51% of website traffic and leads to a 14.6% close rate, on average.
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